Mid-June 2023 CGIB News

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Dear Subscriber,

Happy Mid-June. Summer is less than a week away and I feel like it's never been more needed or welcomed. A chance for Canadians to slow a bit, enjoy kids being off school, time at the cottage, camping or just hanging around town. People just seem a bit more relaxed (until temps get 30+ again :-) 

Take some time to recharge. Use free time to step back from selling and instead, schedule some time for learning. Check out the videos and documents on the CGIB MEMBERS ONLY site and get onto Slack, there is lots there to raise your game and it's worth a visit.

Something missing you'd like me to do a video on? for you? your staff? or that you'd like to see for clients. Just Ask.

Have a great day and May the Sails Be With You.

Dave
 
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OUR EVENTS

I am pleased to release the Canadian Group Insurance Brokers & Business Career College podcast called The Navigator.

This is a regular event sharing and discussing all things group benefits. A huge thanks to Jason Watt (he/him) CD CLU for making this possible. 

Our latest episode features a conversation with Chris Gory on "Regulator Audits and what you need to know".


Watch our newsletter and website for upcoming episodes and details. 
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CGIB COFFEE CHATS

Coffee chats are like a virtual breakfast. Log in, ask questions, share problems, seek solutions and talk about what's on your mind.  Best done from a computer, with a camera and a microphone. No CE credits, but also no cost, just show up.

Tuesday June 20th @2pm (EST)

Monday July 3rd @2pm EST A special coffee chat:  
Saying no?  How do members decide which opportunities to say yes to and what not to pursue.   It feels counterintuitive to walk away from opportunities but we get stretched thin. How do you navigate this?

Thursday July 6th @2pm (EST)
Tuesday July 18th @2pm (EST)

CGIB Members may join the meeting at the time above by visiting... 
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BREAKFAST MEETINGS
CGIB supports the volunteers that runs the breakfast meetings below.

Please find the details for your closest location below.
Ajax, Atlantic Canada, Cambridge, Edmonton, London, Markham, Oakville, St Catherines, Toronto, Vancouver, Vancouver Island, Windsor or the Virtual National Meeting

Please contact the event champions to be added to their lists, and receive more info.  https://cgib.ca/breakfast-meetings
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Upcoming CGIB Events:   

The CGIB 2023 Plan Administration Checklist Workshop - Vancouver is scheduled for Wednesday October 17th at the Sandman Signature Airport

Registration is NOW OPEN. Please pass to your associates and friends.

The November 8th, 2023 CGIB Toronto Seminar slate of speakers is now confirmed and expected to be our biggest in years. Registration will open September 2nd and sell out fast.  Make a note in your calendars today.

Ask for a non-member discount code for staff, clients and/or associates.
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Sponsorships are now available for the November 8th Seminar.

 
GET ON SLACK

The CGIB SLACK channel is a great place to pose questions, share info and learn a ton from your fellow members.  The info and discussions that are posted there are unlike anywhere in the industry with documents, videos and information available in MEMBERS ONLY to make your life easier. 

NOTE TO ALL SLACK USERS: We now have 75+ channels in Slack to handle different topics. Please take a moment to add these channels to your menu. To do so, just click on the + next to Channels on the top left.  
Browse the channels and then click JOIN to add each of them. By doing so you won’t be missing really great info.
 
SUGGESTED READING

We think the information contained below is of great value and encourage you to read the articles and check out the events that interest you.  In most cases, these articles and events are not run by CGIB, so please contact the organizers for more information. We take no responsibility for the websites, events, organizations or their content.
Suggested Reading:






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June 1, 2023
Obesity challenges employer benefit plans
In Canada, the clinical practice guidelines for obesity describe it as a prevalent, complex, progressive, and relapsing chronic disease characterized by abnormal or excessive body fat that impairs health.
Worldwide, organizations have issued very similar statements recognizing obesity as a chronic disease and a health issue, says Rami Halabi, medical science liaison, obesity, at Novo Nordisk Canada. In the ‘Obesity: The Science, Impacts and Strategies’ webinar hosted by the CPBI Alberta, Saskatchewan, and Manitoba regions, he called this “an essential step in advocating for appropriate health care management and treatment of people living with obesity.”
Currently, body mass index (BMI) is used to classify somebody as obese. If their BMI is greater than 30 kilograms per metre squared, “then we say you are living with obesity.”
The rate of obesity has tripled in the last 30 years in this country and around 27% of adults in Canada are currently living with obesity.
“Obesity is not the result of eating more and not moving enough. It's actually the interplay of many different things, many of which are actually out of our control. What's important to take into consideration is our brain biology can control our eating behaviour and our appetite, but genetics can actually dictate whether we're going to be predisposed to developing obesity,” he said. The condition can also be driven by psychological or social impacts like stress and even economic inequalities. Even some of the medications taken for other health conditions may, in fact, promote weight gain and thus promote obesity. “Overall, obesity is not simply due to an individual's choice or lack of willpower, but it is this complex interplay of all of these components together,” said Halabi.
Unfortunately, those who live with obesity are also likely living with a number of other complications that target every layer of your body. They are probably also suffering from another metabolic condition, such as type two diabetes or fatty liver. Even some cancers are associated with obesity. “And then if we look more into the mental state, we know that obesity is associated with depression and anxiety. In fact, obesity is actually associated with over 229 complications and it affects every single organ system in the body,” he said.
What is known is that weight loss can lead to overall health improvements. A weight loss of 5% can improve hypertension and losses of 15-plus per cent of total body weight result in improvements in type two diabetes and even cardiovascular death.
Canadian healthcare professionals are actually equipped with clinical practice guidelines on the management of obesity. These guidelines have been so well received that both Ireland and Chile have adopted them as their own national guidelines. And a week ago, the Obesity Society in the US formally endorsed them.
These guidelines call for the root cause of obesity in the patient to be addressed. Ultimately this is going to dictate what intervention should be used moving forward.
There is a very comprehensive approach to obesity management in these guidelines, he said, from medical nutrition to physical activity.
But the actual pillar of obesity management is behavioural interventions in which a patient is meeting with a therapist or a counselor or is engaging in cognitive behavioural therapy, because, depending on the root cause, that's the necessary approach.
There are also pharmacotherapy interventions, which can achieve upwards of 15% weight loss. There are four currently approved medications in Canada.
Lastly, there is surgical intervention. Bariatric surgery can achieve upwards of 30% weight loss.
“Now, it's really important to know these are not independent of one another. They can all be used in conjunction as, again, it's dependent on the patient's needs and the root cause of obesity,” he said.
In the case of pharmacotherapy, healthcare providers are actually advised to intervene to bring up the conversation of pharmacotherapy when lifestyle interventions alone have been ineffective, insufficient, or not sustainable.
The evolution of obesity management can be traced back 30 years, said Dan Ekstrand, associate director, patient access, western Canada, at Novo Nordisk. “We too had a very solid understanding around the impacts of obesity on employees and, ultimately, employers’ bottom lines. They understood that there was interplay relationship with other chronic conditions.” Since then, there has been very little progress simply because they didn't have effective tools at the time.
There were also challenges. “One, typically, was we didn't have the wraparound support outlined in the clinical practice guidelines which are providing holistic supports today,” he said.
Today, treatment of obesity is built around three core objectives. “The first is to create an understanding around the implications of obesity within the workplace. Second is the strategies for those organizations that want to take that leap and create a full support system. Finally, we want to provide some evidence based, agnostic tools that can help educate those employees,” he said.
In Canada, group benefits plans are going to feel the effects of the rise of global obesity, said Blake Robillard, account executive at Desjardins Financial Security, because it impacts physical health and mental wellbeing and, as a result, the productivity of employees.
He cited statistics which show for group benefit plans, people with a BMI of 30 or more ‒ so considered to be obese ‒ have a 30% greater risk of developing an anxiety disorder. That risk is 50% with a BMI of 35 or higher. With a BMI of 30, there is a 10% greater risk of developing a depressive disorder and the risk increases to 40% at a BMI of 35. “The costs of mental health, depression, and anxiety alone have a significant impact on the Canadian economy of about $50 billion,” he said.
Almost half of employees with chronic conditions, including obesity and those related to obesity, report that they have missed work or found it harder to do their jobs.
There's many different facets of the financial impacts to group plans such as increasing drug costs or premiums. However, “we do know that reducing obesity can reduce the use of some of these drugs,” said Robillard.

June 7, 2023
Greatest opportunity for drug savings hard to determine
Bianca Brooks, senior pharmaceutical benefits strategist at Sun Life, has no single answer to identify the greatest area of opportunity for plan sponsors to create value for plan members while still remaining cost conscious with their drug benefit plans.
She told the ‘Panel on Private Drug Benefits: Ensuring Value for Plan Sponsors’ at CPBI Forum 2023 that when she puts herself in the shoes of plan sponsors, first and foremost, she wonders “what I might be able to do, or change, from a plan design perspective that would help to support and ensure the financial viability of the plan in the long term. “We could talk about lots of different cost containment solutions and different formulary options, different drug review processes, and prior authorization. These are all tools that you have at your disposal from a plan design perspective.”
The other big piece is “what can I do as a plan sponsor to make sure that my members actually understand the design and the benefits that are available to them. So it's more around education, communication, and making sure members understand the investment that you've made in your benefits program, what they have access to, and how they use it. That's an area where there's lots of opportunity,” she said.
On the cost side, a strong biosimilar policy can help create value for a plan, said Frédéric Leblanc, strategic advisor, drug program management, at iA Group.
This starts in the drug lifecycle when patents expire. “Are we making sure that we take advantage of the savings that are there. In today's world, the big medications that can cure a lot of ailments are oftentimes biologics, he said. Biosimilars offer a less expensive alternative to biologics. They will be coming to market so “it's important to have a long-term vision.”
Controlling costs through drug strategies is more important with today's workforce shortages and the importance of benefits to attract and retain employees. Employers have to look at what is included and excluded in their plans and be prepared to provide some “not-so-expensive benefits that can add to the health of the members and the value of the plan,” he said.
Farago addressed the issue of new products coming to market. This drives competition, he said. When there are only one or two biosimilars, there’s not much competition. “What we're seeing now is as more and more of these products are coming out which forces more competition which means lower prices. So you either are saving money because the biosimilar is less expensive or, if you're a carrier that has a product listing agreement, you're just saving money.”
 
SETH GODIN'S BLOGToo much competition 

There are two approaches:

Broaden your offerings, make them easier, cheaper and more available. Dumb them down and race to the bottom.

Or…

Focus on the customers who care enough about your idiosyncratic and particular offerings that they’ll not only happily walk away from the lesser alternatives, but they’ll tell the others.

My Take on Seths Post

Put another way...

The first is the generalist approach, trying to win cases by being cheaper...for a year.

The second is the employee benefits specialist style of approach, where you chooses which clients you want to work with.

The second leads to; clients for life, less work, more trust, better risk reduction and more referrals.

You Choose.

BONUS POSTInconvenient! 

That’s great news.
The thing you need, the road ahead, the element that will transform your project–it appears to be inconvenient.
That’s terrific, because it means that most other people can’t be bothered. It’s valuable because the very inconvenience of it makes it scarce.
The stuff that matters is almost always inconvenient. If it’s not, you might be mistaken about what matters.
 
EDUCATIONAL EVENTS

ONLINE CE CREDITS

Looking for benefits dedicated online CE courses? Want to provide your admin and support staff with basic knowledge? Want to dig into something more detailed for your benefits/insurance business?
 
Business Career College (BCC) has an extensive catalogue of online CE courses with a number of group benefits specific courses covering topics ranging from contractual concerns, plan designs, and underwriting requirements, to product specifics and integration with government benefits. Courses consist of narrated videos with short, online quizzes.
 
The full catalogue includes over 60 courses, podcasts, and videos covering topics from the world of insurance, investments, financial planning, taxation, and ethics with a focus on technical content and real-world application. Courses are accredited for the maximum categories of credits and can include provincial Life and A&S credits, FP Canada, Advocis, and more!
 
Use code CGIB on registration for your first three months free!  
 
The Benefits Trust is excited to announce that we’ll be hosting a new, exclusive series of Zoomcasts designed specifically for benefits advisors.

With this series of Zoomcasts, we’ll empower you to ask the crucial questions "Who, What, When, Where, and Why?" as we take a deep dive into HCSAs, discuss drug cost management, protection, and effective plan design, and analyze how great discussions create great solutions for your clients.
We’ll kick off this series on Tuesday, May 30th, and look forward to a collaborative, informative discussion!

A Deep Dive into Healthcare Spending Accounts (HCSAs)
(1.0 CE Credit)

The Power of Conversation: How Great Discussions Create Great Solutions for Your Clients
(1.0 CE Credit)

Drug Cost Management: Strategies for Protection and Effective Plan Design (1.0 CE Credit)
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ClaimSecure WEBINAR INVITATION: Eastern Canada Drug Programs

June 28, 2023 @11am EST

1 CE credit is available for those that have registered and attended the webinar in its entirety
 
CE credits are eligible for the provinces of Ontario, British Columbia, Manitoba and Alberta. If you have requested a CE credit, it will be emailed within 2-4 weeks

Paste the following link into your internet browser:
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Benefits trends examined

Return to health, return to work, and a focused approach to disability management will be examined at the Benefits and Pensions Monitor Meetings & Events ‘Benefit Trends & Insights’ webinar. The presentation will offer a focused approach to disability management, including ways for employers to create inclusive and cohesive disability management programs underlined by trust and sustainability. Speakers are Olivier Pagé, director, group disability management operations at Medavie Blue Cross; Karen Adams, CEO of CloudMD; and Mark Faiz, CEO of Personalized Prescribing Inc.

It takes place June 22. Information is at
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Thursday, June 22, 2023 1:00 PM - 2:20 PM EDT
Join us to hear expert speakers share their knowledge and insights on these important topics!

Following the speaker sessions, we will have a panel discussion with the presenters addressing live audience questions. 

SPEAKER SESSIONS_RETURN TO HEALTH, RETURN TO WORK: A FOCUSED APPROACH TO DISABILITY MANAGEMENT
 
When it comes to employee health and wellbeing, the goal is connecting people to the right level of care at the right time while helping them quickly recover and achieve the best possible health outcomes. This presentation will offer a focused approach to disability management, including ways for employers to create inclusive and cohesive disability management programs underlined by trust and sustainability.
 
HEALTH NAVIGATION & RISK MANAGEMENT: IS IT TIME TO RETIRE THE EAP?
 
EAPs have changed very little over the last 70 years. But everything else has. The world. Your company. Your employees. And that’s why half a million Canadians still miss work each week because of mental health issues. Maybe it’s time to re-evaluate the strategy? The ability to address both mental and physical issues in a connected, holistic way whether an employee is post-offer, at work or absent from work is what will ultimately reduce the organizational health risk that an EAP has never been able to tackle. Layering in prevention and early intervention programs with highly skilled navigation throughout the employee journey will unlock the outcomes and return on investment that these programs were originally designed for but have historically never been able to achieve. 
 
PHARMACOGENOMICS, AN UNDERUTILIZED GAME CHANGER FOR MENTAL ILLNESS!
 
Pharmacogenomics is producing exceptional results in the treatment of mental illness, both as a benefit within health plans and as a tool in disability management. Sadly, only a few organizations are utilizing it. We will discuss the reasons for the underutilization.
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BENEPLAN - June 2023
CE Webinar Presented by Green Shield Canada

The Rising Cost of Diabetes Innovation &
Their Impact on Benefits Plans
Monday, June 26th
1:00 - 2:00 pm EST
Don’t let Hollywood’s Ozempic craze distract you! With Ozempic making waves on TikTok, SNL and celebrity endorsements for its weight-loss benefits, some employers are asking whether it belongs in benefit plans. Approved for use only in the treatment of type 2 diabetes, Ozempic is one example of a drug innovation from the diabetes pipeline that has provided us with highly effective but costly new health technologies that are challenging plan sustainability. Today, diabetes has risen to the very top of therapeutic categories responsible for driving spend in drug benefit plans. Current and future trends in diagnosis and management of the disease suggest that we can expect to see continued and rapid growth in this therapeutic area. During this session we will discuss new health technologies that have shaped the current approach to managing diabetes; examine trends in diabetes benefit utilization responsible for driving growth in plan spend; and plan considerations for incorporating responsible and evidence-informed coverage of diabetes therapies into benefit plans.

Our guest speaker is Leila Mandlsohn Director, Product Development & Delivery – Pharmacy at GreenShield (GS). In this role, she is responsible for delivering improved pharmacy solutions to GS customers.

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Canadian Benefits Examined

The International Foundation of Employee Benefit Plans’ ‘Annual Canadian Employee Benefits Conference’ will examine the latest tools, ideas, and strategies for making effective decisions on behalf of plan members. Featured sessions include ‘Decumulation in a Low-to-Rising (Inflationary) Interest Rate Environment,’ ‘Prescribing Wellness ‒ Integrating Healthy Habits Into Virtual Care,’ and the ‘Aging Workforce and Its Impact on Benefit Plans.’

It takes place September 10 to 13 in Montreal, QC. Information is at
Need help? Have questions? Looking for something?

Reach out to CGIB - Dave Patriarche - dave@cgib.ca - 905-886-9203

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