“It’s not about being the smartest person in the room. It’s about being in a room where everybody is getting smarter”
We’re very excited to announce our new Zoomcast series.
Through our Zoomcast series we will be hosting engaging and beneficial discussions with experts and advisors, such as yourself! These sessions will be comprised of laser-focused topics and guest speakers. The format will be 20 minutes of expert presentation followed by 30 minutes or so of open discussion.
Zoomcast Guidelines
To ensure a lively discussion, we have a few guidelines that we’re like to adhere to:
- Only the first 100 registrants will get a spot for each Zoomcast.
- Please have your camera on and be ready to interact with others.
- Be prepared to engage in conversation. We want our Zoomcast series to be productive, insightful, and conversational, so please be ready to talk, ask questions, and converse.
Register now and join us for our upcoming Zoomcast sessions. We hope to see you there!
The Importance of Branding and Media for Your Benefits Business
October 7th at 10:00 am
People in business do business with people who are in business. Does the outside perception of your benefits business appear legitimate enough for successful prospects to want to do business with you?
David Gordon is an accomplished business leader committed to the development and protection of corporate brand profile and business infrastructure as essential characteristics of successful businesses.
David’s most recent experience has been gained as a founding officer of a new entrepreneurial venture, in which he was responsible for the brand management and vision for the publicly traded international operation. Prior to that, he had a 20-year history in brand marketing and communication as leader of Canadian operations for a global consultancy. These experiences are complemented by over a decade in public policy and political strategy gained from working on all sides of government, and an academic background that includes an MA and MBA. David is also certified as a board director (ICD.D) and has participated on corporate boards as well as a number of non-profit organizations, reflective of being a strong believer in community engagement.
Special Guest Speaker: David Gordon, founding Chief Corporate Officer for PharmaCielo and an Award-Winning Business Communicator as former Managing Partner of Cohn & Wolfe.
An award-winning communicator, David has been recognized globally for the successful delivery of communication programs.
Join David Gordon and Rob Crowder, President of The Benefits Trust, to discuss the meaning of a “brand”, how to build your company presence, and improve the perception of your business from a prospect and media perspective to fuel your growth.
Is Your Benefits Business Just a Commission Cheque or a Real Business?
October 19th at 2:00 pm
The mindset of running a business is different than case to case selling. A commission cheque is not a paycheque and treating it as such will limit you. Building a true benefits business requires that you put in place all the support structures and system required for a solid foundation. A foundation that will accommodate growth and allow you to grow an asset that can be sold later in life. But it requires discipline.
Jay Nadler sold his benefits practice in Calgary and moved to Courtenay, BC, population 25,000. With no friends and contacts in his new town, Jay had to build a new benefits advisory business from scratch. Despite the challenges of growing a new business in a small community with established competitors who have strong community ties, Jay managed to build a substantial benefits business in a relatively short period of time.
Special Guest Speaker: Jay Nadler, NaviGuide Financial Service
He credits a great deal of his success to following a disciplined business approach to managing his business. By putting the right infrastructure in place early on, Jay could deliver better service, explore new opportunities, and enjoy the freedom to engage differently within his new community.
Join Jay Nadler and Rob Crowder, President of The Benefits Trust to discuss how the right business infrastructure and processes are critical to the success of a new business or growing a small one.
The Importance of Focus and Committing to a Target Market
November 2nd at 10:00 am
Can you build a successful benefits business by focusing exclusively on a clearly defined target market? What are the advantages and disadvantages?
In 2008, Chris Gory attracted his first client in the technology industry and discovered a passion for working with dynamic, fast-growing organizations. He decided to focus his efforts exclusively on this segment. Within a couple of years and few clients later, he had gained intimate knowledge about their needs and challenges and adapted his practice to address those needs. As word spread within the sector, he became the go-to trusted advisor for benefits, growing his practice to 65 fast-growing technology businesses today.
Join Chris Gory and Rob Crowder, President of The Benefits Trust to discuss the advantages of focusing on a well-defined target market and becoming the go-to expert in the space.
Special Guest Speaker: Chris Gory, President, Orchard Benefits and Founder, blankit health
_________________________________________________________
Tuesday, October 5, 2021 - 1:00 pm to 2:00 pm EDT
In recent years, a growing trend has been making headlines: the advent of new, more specialized, more effective and more expensive drugs. Since drugs often represent a significant portion of group insurance plan costs, there is reason to question the sustainability of those plans.
However, it is essential to look at the management of a drug plan not only from a cost perspective. The critical impact of a plan on absenteeism, productivity, overall health and employee retention, and therefore on the performance and success of an organization, must also be considered.
Frédéric Leblanc, Strategic Advisor, Drug Program Management at iA Financial Group, and Anu Sharda, Sr. Product Strategy Leader at Express Scripts Canada, will discuss this topic in this webinar, where they will present a group's journey using real employee case studies.
These two experts will help you better understand the benefits of implementing innovative strategies for managing plan costs while promoting employee health, and will provide insight into future innovations in this area. Don't miss this opportunity!
____________________________________________________________
William Lindsay, a plan sponsor services advisor, and Ron Cashin, an account executive, at Desjardins Financial Security will provide a ‘Futuristic Vision’ of long-term disability (LTD) benefits at the CPBI Atlantic virtual conference. As well, Frances Donald, global chief economist and global head of macroeconomic strategy for the multi-asset solutions team, at John Hancock Investment Management and Manulife Investment, will offer ‘An Economist’s view in the Age of COVID 19, how the global pandemic will continue to impact the economy. Theme of the event is The Path Ahead: Rock On. It takes place October 7. Information is at https://www.cpbi-icra.ca/Events/Details/Atlantic/2021/10-07-2021-CPBI-Atlantic-Virtual-Conference ____________________________________________________________
Obesity is a recognized chronic disease and is one of the most prevalent in Canada, affecting 27% of adults in the years 2016-2017 according to Statistics Canada. What's more, it's common for those suffering to experience obesity-related complications (and thus claims costs), like type 2 diabetes, hypertension, and heart disease.
But there's much more to add to the conversation, as Dr. Johnathon Gabor, Advisor Nicole Ardiel, and Dan Ekstrand from Novo Nordisk will explain during our webinar, "Rethinking Obesity".
Join us on Thursday, October 14th at 10:00 AM (PST) / 1:00 PM (EST) for a closer look at obesity and how it affects benefits plans, Advisors, and plan sponsors that may just cause you to rethink the way you view obesity.
____________________________________________________________
Join us for a virtual panel discussion with Mackenzie Health’s mental health experts
The COVID-19 pandemic has impacted us all in many ways. We’ve had to manage through fear and uncertainty, adjust to working from home, pivot to virtual schooling and limit our face-to-face interactions with family and friends. While these measures have kept us safe from the COVID-19 virus, they have undoubtedly had an impact on our mental health. Sadly, we see this reflected in our hospitals. During the pandemic, Mackenzie Health saw an increase in the level of acuity of the patients who come to us for mental health support. Patients were coming in sicker and in need of more advanced levels of care.
Mackenzie Health’s team of mental health experts is here to help address the top questions and concerns from residents in western York Region and beyond.
You're invited to a free mental health virtual panel discussion on
Wednesday, October 20, 2021 at 7 p.m.
Register and submit a question to our experts today! Registration will close on Monday, October 18, 2021.
